Pictionary Pencils 2010 Advertising, Art Direction, Copywriting

Print and Outdoor campaign to promote the Pictionary game board of Mattel.

Outdoor / Print
•    Ojo de Iberoamérica 2011 / Gold in Print
•    El Dorado Awards Colombia 2012 / Gold in Outdoor
•    El Dorado Awards Colombia 2012 / Silver in Press
•    Lurzer´s Archieve Selection 2012

 

Credits

Agency: Ogilvy & Mather Colombia
Client: Mattel
Product: Pictionary
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada 
Copywriter: Julián Gutiérrez 
Art Directors: Daniel Mora / Andrés López

Craft & Sculptures: Carlos Recio

3D Modeling: Camilo Merizalde