Design Elements A Graphic Style Manual

This book is simply the most compact and lucid handbook available

 outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions.

 Unfortunately, when the basic rules of design are ignored in an 

effort to be distinctive, design becomes useless.

 In language, a departure from the rules is only appreciated as great literature

 if recognition of the rules underlies the text. Graphic design is a "visual language,

" and brilliance is recognized in designers whose work seems to break all the rules,

 yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals

 of design in lists, tips, brief text, and examples.

 Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 

20 Basic Rules of Good Design; Form and Space-The Basics; 

Color Fundamentals;

 Choosing and Using Type; The World of Imagery; Putting it All Together?

Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers;

 and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

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